Post-Christmas Do-It-Yourself Project Stymies Consumer Laggard
(Central Valley Business Times, December 2015) Laggards, in marketing lingo, are consumers that ride the tail end of the Diffusion Curve. Whether it’s computers,...
(Central Valley Business Times, December 2015) Laggards, in marketing lingo, are consumers that ride the tail end of the Diffusion Curve. Whether it’s computers,...